Design Thinking for Business and Management: Strategies, Principles and Practice for Innovation
Design Thinking for Business and Management : Strategies, Principles and Practice for Innovation
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Design Thinking for Business and Management: Strategies, Principles and Practice for Innovation
Overall Rating: 2.4 / 5 (average from multiple review sources, as of 23 Feb 2026)
Based on a total of 46,432 customer reviews from independent review platforms.
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Based on a total of 46,432 customer reviews from independent review platforms.
Sources & Transparency:
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All brand names and logos are the property of their respective owners.
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This title will be released on November 3, 2026. Pre-order now. Express Delivery available with Amazon Prime.
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An informative text for understanding and applying design thinking across strategic organizations. Design Thinking for Business and Management examines how design thinking can be used as a strategic capability to drive innovation, problem solving and organizational transformation.Written by Mersha Aftab, this textbook is designed for final-year undergraduate and postgraduate students studying design thinking and design management. Focusing on human-centred approaches, the book explores how design principles and strategies support creativity, adaptability and competitive advantage in complex business environments.It addresses the role of digital and technological advancements in transformation, alongside ethical, social and sustainable considerations that shape responsible design-led decision making.Practical insight is reinforced through real-world examples from organizations including Nike, Tesla, Netflix, Zappos and 3M. This textbook includes: - Design strategies and principles for s
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