Developing a Successful Subsidiary Strategy: A Step-by-Step Toolkit for Managers

Most books on business strategy approach the subject from a corporate perspective, covering topics such as the vision for the business, the marketplace, competition and differentiation.However, the reality is that most managers work in sub-units or subsidiaries of the business and they are not involved in corporate strategy formulation.Their strategic concerns are with the positioning and future trajectory of their own units within the complex internal ecosystem in which they exist.If these units are to survive and grow, the middle managers responsible for them must plan their future, maximise their value-add and compete for resources within the internal market of their corporations.Such internal markets are becoming increasingly volatile due to general economic conditions but also given the questioning of globalisation and increasing corporate concerns about the frailties of international supply chains as brought into sharp focus by the COVID-19 crisis and the war in Ukraine.This book