Dictionary of Marketing Communications
Dictionary of Marketing Communications
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Dictionary of Marketing Communications
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
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Dictionary of Marketing Communications
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
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Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Dictionary of Marketing Communications
Overall Rating: 2.3 / 5 (average from multiple review sources, as of 23 Jul 2026)
Based on a total of 47,137 customer reviews from independent review platforms.
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Based on a total of 47,137 customer reviews from independent review platforms.
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Dictionary of Marketing Communications
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 67 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Dictionary of Marketing Communications
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Dictionary of Marketing Communications
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Dictionary of Marketing Communications
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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"Students of marketing must sort their way through a plethora of concepts, terms and jargon.Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."-Robb Kopp, Babson College"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today.Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."-Suzanne B.Walchli, University of the PacificThe Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson Colleg
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