Digital Communication Management: Theories and Practices for a Global and Volatile World

This state-of-the-art textbook provides a wide-ranging foundation to communication management - including corporate communication, public relations, and strategic communication - from an exclusively digital and global perspective. The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment.To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners - collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world.Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter’s topics.These and other pedagogical tools - as well as the newly emerging Digital Media-Arena (DMA) Framewor