Digital Entrepreneurship in Practice: Principles and Strategies for Developing Online Businesses

A comprehensive textbook to building and scaling ventures in the digital economy. Digital Entrepreneurship in Practice explains how digital entrepreneurship works in real organizational contexts and how new ventures can be developed, launched and sustained online.Written by Rebecca Fakoussa, this textbook is designed for undergraduate and postgraduate students studying business, management and entrepreneurship, with close relevance to courses in innovation, strategy and digital business. Structured into five parts, the book guides learners from opportunity identification and idea generation through launch, growth and long-term sustainability.It examines how digital ventures are financed, organized and scaled, with focused discussion of platform models, customer experience, culture, operations, data and intellectual property protection.Global real-world examples from the UK, US, China, Nigeria, Dubai and Kenya provide insight into entrepreneurial practice across different digital market