Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Digital Marketing in Practice : Design, Implement and Measure Effective Campaigns
Overall Rating: 4.2 / 5 (average from multiple review sources, as of 1 Jan 2026)
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Based on a total of 50,012 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Overall Rating: 2.4 / 5 (average from multiple review sources, as of 25 Dec 2025)
Based on a total of 45,785 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 45,785 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
This title will be released on January 3, 2026. Pre-order now. Express Delivery available with Amazon Prime.
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Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource.Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Features include: - New chapters on AI in digital marketing, phygital and experiential marketing- Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging- New and extended material on advergaming, deinfluencing and accessibility in website design- Interviews with industry professionals and
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