Dinosaur & Co: Studies in Corporate Evolution (Routledge Revivals)

First published in 1984, Dinosaur & Co captures a critical moment in British economic history, when the nation was widely regarded as caught in a chronic process of decline, known as de-industrialisation’.At that time, many feared that unless this decline was arrested, Britain would eventually reach a position where it could not export enough to pay for the imports needed to maintain a reasonable standard of living.Tom Lloyd, a leading writer on financial matters, refused to take such a bleakly pessimistic view of the British economy.In this thought-provoking analysis of the British business landscape, Lloyd applies the principles of evolution to the world of business and to its population of companies. Writing from the vantage point of the mid-1980s, Lloyd makes a testable prediction that over the following two decades the genus company would be forced by changes in its environment to undergo dramatic adaptation.He anticipates that the most conspicuous result of this adaptive activity