E45 Shower Cream for Dry, Sensitive, and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml

GENTLE AND EFFECTIVE CLEANSING - E45 Shower Cream is a fragrance free body wash that provides gentle and effective cleansing for very dry, sensitive and itchy skin to leave your skin feeling clean, soft and hydrated. The body’s optimal skin pH is between 4.7 and 5.75, and it’s important to preserve this to maintain the skin’s protective barrier and the optimal acid environment, whilst inhibiting the growth of bacteria. Our shower cream cleanses and moisturises the skin whilst preserving the pH. ACTIVELY MOISTURISES - E45’s shower cream is an emollient body wash that contains emollient ingredients to actively moisturise the skin whilst you shower, keeping it hydrated and preventing the skin drying out further. The moisturising body wash helps keep your skin looking and feeling nice and protects the skin from external agents such as germs and pollution. You can use E45 Shower Cream daily as an unscented body wash or on the hands to leave dry itchy skin feeling clean and hydrated. DERMATOLOGICALLY TESTED - E45 Shower Cream has been dermatologically tested and does not contain any perfume or soap, making it a gentle formulation that is suitable for everyday use on very dry, sensitive, and itchy skin. The cream does not foam and cleanses your skin without drying it out, leaving it clean and soft. To use, simply apply to wet skin and massage in, then rinse off with water and gently pat dry. QUALITY SKINCARE EVERY DAY - For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. HISTORY OF E45 - We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.