Evaluation in A Nutshell, 3rd Edition: A Practical Guide to the Evaluation of Health Promotion Programs

Evaluation is essential in determining the success of health promotion programs.Just as each program is unique in nature, so too should be its evaluation.All programs can benefit from some form of evaluation.Evaluation in a Nutshell 3e is a succinct guide to the strategic and technical issues that arise during the evaluation of health promotion programs, providing practical advice on how to understand, interpret and assess existing health promotion programs. This book takes a real-life and pragmatic public health perspective, equipping students with foundation knowledge and core skills to develop and implement appropriate evaluations.Evaluation in a Nutshell 3e provides practical guidance on when and how to evaluate programs, and the range of evaluation designs and research methods that can be used to evaluate different projects and program types. New to this edition:new chapter on the evaluation of natural experiments and policynew frameworks and methods for the evaluation of scaled-u