The Everybody Wins: What Games Teach Us About Making Products People Love

Video games are the biggest entertainment industry in the world-and they have a lot to teach us.How can we recreate the satisfaction we feel playing games in day-to-day life?How can we harness that feeling to make better products?These are the questions Bing Gordon has been trying to answer over his 40 year career in tech.Affectionately known as the godfather of the video game world, his influence and canonized “Gamification Checklist” have shaped the companies we engage with every day: Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. Gamification, as explained by Bing, is motivation with rules and scoring mechanisms.It’s a framework for amplifying productivity and building social capital, leading to improved relationships, self-satisfaction, and professional achievement. Everybody Wins draws on Bing’s Gamification Checklist and decades of fascinating in-the-room, behind-the-scenes stories to tell readers how to make products that people love-including