Exploring Internal Communication: Towards Dialogue in the Workplace

Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working and the greater emphasis on inclusive workplaces. The book takes readers from applied theory and principles through to practical steps, such as employee segmentation and content and channel management, culminating in effective planning and professional practice.It emphasises the strategic importance of internal communication for organisations and broadly ‘what’ it can be used for - making the point that not all organisations are the same or have the same attitudes towards, and expectations of, internal communication.With updated and new chapters, the book looks at the evolving organisation and employee relationship in the light of developments in environmental, social and corporate governa