Fashion as Creative Economy : Micro-Enterprises in London, Berlin and Milan

Fashion is under the spotlight like never before. Activists call for environmental accountability, and wide-ranging debates highlight exploitation across global supply chains and the reliance on unpaid labour.Digital technology undermines traditional fashion companies, while small-scale independent fashion designers provide radical innovations in design and work in more socially inclusive ways. This book contributes to a new sociology of fashion.Focusing on the working lives of independent designers and based on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities.They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish.They also develop several key concepts - the ‘milieu of fashion labour’, ‘social fashion’ and ‘fashion diversity’ - and chart the new world of digital fashion-tech and e-commerce.