Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society (Mastering Fashion Management)

This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design.It presents an up-to-date buying cycle that reflects key industry realities, with detailed explanations of fashion product development, trend translation, and sourcing. Fully updated, this second edition expands its sustainability focus, underscoring the crucial role of ethical practices, and responsible sourcing and production.It examines global consumers, markets, and networks, providing a thorough understanding of how international trends and cross-cultural influences shape buying decisions.Financial drivers of the industry are analysed in depth; from budgeting, forecasting, and cash flow management to profitability, it offers essential insight into fashion retail's financial foundations.Digital approaches are embedded throughout, demonstrating how technology and data analytics have transf