Fighting for Farmed Animals: Campaigning on the Shoulders of Giants

This book brings together first-hand accounts from advocates campaigning for farmed animals across the world.The farmed animal welfare movement is an intricate eco-system built around many complimentary theories of change but, while the day-to-day approaches differ, the relentless drive to advocate on behalf of animals who cannot stand up for themselves is a unifying flame.Each story in this book is from an individual who pushed through hardship and challenge, accepted their position as the underdog, and continued to fight anyway.The book shows that, despite being up against a powerful industry whose marketing and lobbying budgets vastly out scale their entire global funding, animal advocates have the power to bring down these giants and their cruel practices.Acting as a training tool and source of global inspiration, this insightful collection is an energizing and informative reference for those working in animal advocacy, as well as those wanting to join the field.It also offers a fa