Freemium: How Zoom, Hubspot, Atlassian, and Other Top Companies Use Product-Led Growth … for Low-Cost Customer Acquisition and Expansion

Competing in tech today requires an understanding of "product-led growth" Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream.Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth," which Harvard Business School Lecturer Frank Cespedes calls, "probably the fastest-growing go-to-market model for businesses globally." Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic.Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to la