Future Priorities for Design, Branding, Marketing and Retail : The Era of Technology and Sustainability

In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices.Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the environment. As society contends with the realities of a cost-of-living crisis, brands grapple with multifaceted challenges: from dwindling consumer resources to the diminishing vitality of traditional retail spaces.Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience. Future Priorities for Design, Branding, Marketing and Retail offers essential insights for brands navigating these uncharted waters,