Gen AI, Authorship and the Law: Persona Authorship and Publicity Rights (Routledge Research in Intellectual Property)

This book interrogates the legal and cultural dimensions of persona authorship, particularly in the context of publicity rights and the growing regulatory response to generative artificial intelligence (Gen AI). In an era of rapid technological advancement and evolving legal frameworks, this book provides a groundbreaking analysis of the intersections between text, authorship, and vocabulary.Through an innovative application of the “if value, then right” (IVTR) principle, the book deconstructs the shifting foundations of authorship in Western legal thought.It examines the persona as a cultural text unrecognized by copyright law, the hybrid nature of publicity rights authorship, and the influence of postmodern vocabulary on legal adjudication.Crucially, it critically engages with the exclusion of Gen AI from authorship, highlighting how legal doctrine, rather than objective artistic neutrality, determines creative legitimacy.Bridging copyright and trademark law, this book argues for a r