Getting Price Right: The Behavioral Economics of Profitable Pricing

Getting Price Right: The Behavioral Economics of Profitable Pricing

Getting Price Right: The Behavioral Economics of Profitable Pricing

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Getting Price Right: The Behavioral Economics of Profitable Pricing

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Getting Price Right: The Behavioral Economics of Profitable Pricing

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Getting Price Right: The Behavioral Economics of Profitable Pricing

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Getting Price Right: The Behavioral Economics of Profitable Pricing

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Pages: 352, Hardcover, Columbia University Press
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