Global Business: Strategy in Context

This book addresses the 'new abnormal' in which we now operate-one of systemic risk, where adaptive strategy and resilient operations have become mandatory.It is about understanding global contexts and trends, including protectionism; 'slowbalisation'; threats and opportunities; the drivers and nature of globalisation; multilateral organisations; economic blocs; and political, economic, social, technological and legal differences.The author tackles how businesses devise strategies that work internationally, in different parts of the globe; planning entry strategies for new markets; and deciding on evolution, alliances and growth. The author provides a foundation to these subjects based on his teaching of undergraduate andmasters degree courses at the London School of Economics and Political Science, and runningexecutive programmes around the globe over many years.Specifically this book:* Gives a research-based grounding to international business. * Discusses the post-2020 'new abnormal