Global Marketing Management

In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasingly turbulent global markets.The book describes the commercial realities of global markets while offering students and practitioners unique insights they can apply immediately to help them meet the challenges posed by tariffs, pandemics, technological change, cultural heterogeneity, and more.AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text.Icons throughout the print book signal corresponding digital content in the e-text.Interactive Figures, Charts & Tables: Appearing throughout the enhanced e-text, interactive figures, process diagrams, and tables facilitate the study of complex concepts and processes and help students retain important information.Even many of the simplest figures are interactive to encourage online reade