GOAT Wisdom : How to Build a Truly Good Business--From the Founders of Beekman 1802

Twelve timeless principles for building a business, from the founders of Beekman 1802. Have you ever wanted to create a business that's not only good but great?Have you ever felt as though you're destined to do something bigger and more significant with your life?If so, you should know that you don't need millions in funding, a marketing department, or influencer status. If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world's fastest-growing and most beloved brands: Beekman 1802. Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession.They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them-the "greatest of all time" principles for good living tha