Estée Lauder Goldwell ELU HC 200ML Deep Natural Ash

Goldwell Elumen Hair Color is an oxidant-free and high performance permanent hair colour that is long-lasting. The Elumen pigments are physically drawn deep inside the hair where they are anchored securely to create a magnet effect. Elumen also fills the hair structure and reflects the light to create a shine and repair effect. How to use: Apply Elumen to dry, clean hair When toning, can be applied to towel dried hair Apply Elumen using a brush, comb or nozzle Processing time is 30 minutes or 20 minutes using infrared heat Rinse thoroughly without emulsifying Shampoo twice using Elumen Wash Towel dry the hair thoroughly Apply 40mL of Elumen Lock and develop for 5 minutes Rinse thoroughly Use Elumen Care or Elumen Treat to condition FOR PROFESSIONAL USE ONLY.