Goldwell Elumen Play Color semi-permanent hair color 120ml, Violet

Goldwell Elumen Play Semi Permanent Hair Color is a direct dye system that creates colour intensity by sitting on the inner and outer levels of the cuticle. How to use 1. Mix, apply & time: Mix Elumen Play hair color in any color mixing bowl Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results Process for 30min without heat or 20min with heat 2. Rinse, shampoo, care: When it's time, rinse completely without emulsifying Follow with Elumen shampoo Finish with your favourite Elumen conditioner Technologies: 1. HD MAX Technology A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer. 2. Shine & Care Technology Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).