HarperCollins Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
HarperCollins Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
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Predictably Irrational: The Hidden Forces that Shape Our Decisions is written by behavioural economist Dan Ariely. This book explores why people often make illogical choices, drawing on everyday situations and experiments.
Key details
Author: Dan Ariely
Publisher: HarperCollins
Full title: Predictably Irrational: The Hidden Forces that Shape Our Decisions
Focus on decision-making and irrational behaviour
Synopsis
Predictably Irrational: The Hidden Forces that Shape Our Decisions examines why smart people can still make irrational decisions, and how expectations and context can shape what we think and choose. It considers questions around perceived value, such as why a higher-priced item may seem more effective, and why “free” can feel like an automatic bargain.
Ariely combines familiar experiences with a series of experiments to show how irrationality can replace rational t...
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