Hisense 43" 43E78QTUK QLED Smart AI TV - 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Hisense 43" 43E78QTUK QLED Smart AI TV - 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Overall Rating: 2.3 / 5 (average from multiple review sources, as of 23 Jul 2026)
Based on a total of 47,137 customer reviews from independent review platforms.
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Based on a total of 47,137 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Hisense 43E78Qtuk 43" Qled 60Hz 4K Smart Freely Tv
Overall Rating: 3.0 / 5 (average from multiple review sources, as of 16 Jul 2026)
Based on a total of 35,601 customer reviews from independent review platforms.
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Based on a total of 35,601 customer reviews from independent review platforms.
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1-3 working days
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Hisense E7Q 43" 4K Ultra HD QLED Smart TV - 43E78QTUK, Black
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 22 Jul 2026)
Based on a total of 1,033,877 customer reviews from independent review platforms.
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Based on a total of 1,033,877 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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3 to 12 days
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£269.00
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Hisense E78QTUK 43 inch Smart 4K Ultra HD QLED TV
Overall Rating: 4.4 / 5 (average from multiple review sources, as of 25 Jul 2026)
Based on a total of 141,237 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 141,237 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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1-3 working days
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£269.00
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Hisense 43E78QTUK 43" QLED 60Hz 4K Smart Freely TV
Overall Rating: 4.1 / 5 (average from multiple review sources, as of 24 Jul 2026)
Based on a total of 9,573 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 9,573 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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3-5 days
£269.00
Hisense 43E78QTUK 43" QLED 60Hz 4K Smart Freely TV
Overall Rating: 1.2 / 5 (average from multiple review sources, as of 22 Jul 2026)
Based on a total of 23,298 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 23,298 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Will usually delivered within 2 - 4 working days of receiving cleared payment.
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£289.00
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Hisense 43" 43E78QTUK QLED Smart AI TV - 4K Direct Lit Viewing, Quantum Dot Colour, Hi-View AI Engine, Dolby Vision, Dolby Atmos with Freely, Disney +, YouTube, Netflix
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 12 Jul 2026)
Based on a total of 80,610 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 80,610 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£297.97
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Hisense 43" E78QTUK 4K QLED Smart TV HDR Dolby Vision Freeview Play WiFi
Overall Rating: 1.2 / 5 (average from multiple review sources, as of 22 Jul 2026)
Based on a total of 23,298 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 23,298 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Will usually delivered within 1 - 2 working days of receiving cleared payment.
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£314.97
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4K Direct Lit Viewing: Our direct lit full array TV's benefit from having a grid of tightly packed individual LED’s positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge. Hi-View AI Engine: uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour. Dolby Atmos: delivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there. Quantum Dot Colour: Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way. Dolby Vision: Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision , ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images.
£269.00
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Product Information
Weight & dimensions
| Stand width | 23.8 cm |
| Stand depth | 76.5 cm |
| Weight (without stand) | 6.8 kg |
| Height (without stand) | 560 mm |
| Depth (without stand) | 74 mm |
| Width (without stand) | 963 mm |
| Weight (with stand) | 6.9 kg |
| Height (with stand) | 614 mm |
| Depth (with stand) | 238 mm |
| Width (with stand) | 963 mm |
Packaging content
| Desktop stand | Yes |
| Remote control type | ERF2A38(UK) ERF2B38H(Pan-EU) ERF2C38H(France) ERF2D38H(Russia) |
| Remote control included | Yes |
| Cables included | AC |
Other features
| Logical Channel Number (LCN) | Yes |
| Multimedia and Hypermedia Experts Group (MHEG) | Yes |
| Light sensor | Yes |
| Favorite list TV programs | 4 |
| Built-in processor | Yes |
Packaging data
| Package width | 1088 mm |
| Package depth | 132 mm |
| Package height | 654 mm |
| Package weight | 10 kg |
| Manual | Yes |
| Quick start guide | Yes |
Brand-specific features
| Hisense technologies (AV/TV) | 4K AI Upscaler, Game Mode, MEMC (Motion Estimation Motion Compensation), Quantum Dot Colour |
Technical details
| NICAM/A2 | Yes |
| Processor | MT9603 |
| S/PDIF output | 1 |
| Batteries | AAAx2 |
Management features
| Works with Amazon Alexa | Yes |
| Sleep timer | Yes |
| Programming period | 8 day(s) |
| Electronic Programme Guide (EPG) | Yes |
| Hotel mode | Yes |
| Voice guide | Yes |
| Voice control | Yes |
Ports & interfaces
| AC (power) in | Yes |
| HDMI ports quantity | 3 |
| Common interface Plus (CI+) | Yes |
| Headphone outputs | 1 |
| Audio (L/R) in | 1 |
| Composite video in | 1 |
| USB 2.0 ports quantity | 2 |
| PC in (D-Sub) | No |
| HDMI version | 2.1 |
Performance
| Parental control | Yes |
| 4K Ultra HD upscaling | Yes |
| Video upscaling | Yes |
| High Dynamic Range (HDR) supported | Yes |
| AMD FreeSync | No |
| WiSA Ready | Yes |
| Video formats supported | AV1, AVC, H.264, HEVC/H.265, MPEG1, MPEG2, MPEG4, VP8, VP9, WMV3 |
| Audio formats supported | AAC, MP3, MPEG, Vorbis, MPEG-1, WAV, MPEG-2, WMA, LPCM, OPUS, FLAC |
| Image formats supported | PNG, BMP, GIF, JPEG, JPG |
| Video compression formats | FLV, MKV, MOV, WEBM, MP4, WMV, AVI, TS |
| Processor cores | 4 |
| Teletext function | Yes |
| Game mode | Yes |
| High Dynamic Range (HDR) technology | Dolby Vision, Filmmaker Mode, High Dynamic Range 10 (HDR10), High Dynamic Range 10+ (HDR10 Plus), Hybrid Log-Gamma (HLG) |
| Game features | Auto Low Latency Mode (ALLM), Game Bar, Variable Refresh Rate (VRR) |
Design
| Stand colour | Black |
| Panel mounting interface | 200 x 300 mm |
| VESA mounting | Yes |
| Product colour | Black |
| Housing material | Metal, Plastic |
Network
| Ethernet LAN | Yes |
| Bluetooth version | 5.0 |
| Bluetooth | Yes |
| Wi-Fi standards | 802.11a, 802.11b, 802.11g, Wi-Fi 4 (802.11n), Wi-Fi 5 (802.11ac) |
| Wi-Fi | Yes |
| Browser supported | Odin |
| Web browser | Yes |
Audio
| Enhanced Audio Return Channel (eARC) | Yes |
| Equalizer | Yes |
| Audio decoders | DTS:X, Dolby AC4, Dolby Atmos, Dolby MS12 |
| Built-in subwoofer | No |
| RMS rated power | 14 W |
| Audio output channels | 2.0 channels |
| Number of speakers | 2 |
Smart TV
| Smart TV | Yes |
| Smart modes | Filmmaker, Game |
| Hybrid Broadcast Broadband TV (HbbTV) version | HbbTV 2.0.4 |
| Hybrid Broadcast Broadband TV (HbbTV) | Yes |
| Apple AirPlay 2 support | Yes |
| Screen mirroring | Yes |
| Timeshift | Yes |
| Operating system version | U9 |
| Operating system installed | VIDAA |
| Internet TV | Yes |
TV tuner
| Number of tuners | 2 tuner(s) |
| Digital signal format system | DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2 |
| Tuner type | Digital |
Display
| Peak luminance ratio | 90% |
| Display resolution | 3840 x 2160 pixels |
| Display diagonal (metric) | 108 cm |
| Colour gamut standard | DCI-P3 |
| Viewing angle, horizontal | 178° |
| Viewing angle, vertical | 178° |
| HD type | 4K Ultra HD |
| Contrast ratio (typical) | 4000:1 |
| Native refresh rate | 60 Hz |
| Display brightness | 275 cd/m² |
| Response time | 8 ms |
| Display diagonal | 109.2 cm (43") |
| Native aspect ratio | 16:9 |
| Screen shape | Flat |
| LED backlight | Yes |
| Display technology | QLED |
Power
| Energy efficiency scale | A to G |
| Power supply type | Internal |
| Power consumption (typical) | 100 W |
| AC input frequency | 50/60 Hz |
| AC input voltage | 100 - 240 V |
| Energy consumption (HDR) per 1000 hours | 81 kWh |
| Energy consumption (SDR) per 1000 hours | 42 kWh |
| Energy efficiency class (HDR) | G |
| Energy efficiency class (SDR) | E |
| Power consumption (standby) | 0.5 W |
Product information
At a glance
- 4K Ultra HD resolution for stunning visuals
- Sleek design complements any décor
- Dynamic audio for immersive viewing experience
Note: This text was created with the help of AI.
Perfect for Every Home Entertainment Enthusiast
The Hisense 43E78QTUK is ideal for anyone looking to elevate their home entertainment experience, whether you’re a movie buff, sports fanatic, or a gamer. This versatile TV is perfect for small to medium-sized living spaces, offering stunning visuals and immersive sound without taking up too much room. With its smart features, it caters to all family members and satisfies a variety of viewing preferences. If you’re on the hunt for your next TV, check out this fantastic choice on TVs that can truly enhance your viewing experience!
Impressive Picture Quality and Smart Features
Get ready to be blown away by the 4K Ultra HD resolution of the Hisense 43E78QTUK, which delivers crystal-clear images with vibrant colours and remarkable detail. Thanks to HDR technology, you’ll enjoy a wider range of brightness and colour contrast, making every scene pop. The built-in smart features mean you can access your favourite streaming services like Netflix, Amazon Prime, and YouTube at the touch of a button. Say goodbye to clunky remotes and enjoy seamless navigation with the user-friendly interface that makes finding your next binge-worthy show a breeze!
Sleek Design That Fits Any Aesthetic
Not only does the Hisense 43E78QTUK perform like a champ, but it also looks stunning in any living room. With its ultra-slim profile and stylish bezels, this TV adds a modern touch to your home décor. The sleek design allows it to blend seamlessly into your space, whether mounted on the wall or placed on a TV stand. Plus, with a range of connectivity options including HDMI and USB ports, you can easily connect all your devices without cluttering your setup.
Exceptional Sound for Immersive Viewing
Don’t just settle for great visuals; the Hisense 43E78QTUK also brings dynamic sound quality to your entertainment experience. Equipped with advanced audio technologies, it ensures that every dialogue and sound effect resonates clearly, putting you right in the middle of the action. With features like DTS Virtual:X, you’ll feel surrounded by sound, whether you’re enjoying an intense action film or a live sports event. Get ready to enhance your movie nights and gaming marathons with a TV that truly delivers on every level!
Note: This text was created with the help of AI.
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