Hooked: How to Build Habit-Forming Products by Nir Eyal

In Hooked: How to Build Habit-Forming Products , Nir Eyal considers why some products repeatedly capture attention while others struggle to gain traction. He focuses on the part habit plays in shaping engagement and explores whether there is a recognisable pattern behind the way technologies bring users back. Eyal sets out his Hook Model, a four-step process intended to be designed into products to encourage customer behaviour through repeated “hook cycles”. Presented as a how-to guide rather than abstract theory, the book draws on the author’s research, consulting and practical experience. It is written for product managers, designers, marketers and start-up founders, and also for readers interested in how products influence behaviour, with examples including the iPhone, Twitter, Pinterest and the Bible App. Key details Author: Nir Eyal Introduces the Hook Model, a four-step process Explores “hook cycles” designed t...