How Brands Become Icons: The Principles of Cultural Branding
How Brands Become Icons: The Principles of Cultural Branding
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How Brands Become Icons: The Principles of Cultural Branding
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How Brands Become Icons: The Principles of Cultural Branding
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How Brands Become Icons: The Principles of Cultural Branding
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How Brands Become Icons: The Principles of Cultural Branding - Details
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Pages: 288, Edition: Illustrated, Hardcover, Harvard Business Review Press
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