How Hong Kong Transformed the Global Wine Trade: Culture, Geopolitics, and Taste

This timely and innovative book provides insight into the rapid growth of the wine trade in Hong Kong after the withdrawal of the import duty on wine in February 2008 and outlines Hong Kong’s journey towards becoming a successful global wine consumption and trading hub that has transformed the wine industry worldwide. The book draws on information from over 40 visits to private cellars, storages, vineyards, and attendance at seminars, tasting sessions and trade fairs, as well as other wine related events; over 70 interviews and focus groups conducted with consumers, collectors, diplomats, trade ministers, and other professionals such as auctioneers, distributors, educators, restaurant managers, and sommeliers; and a wide range of marketing material.The findings of this book have practical implications, with the aim of identifying target consumers, outlining a successful formula for transforming a region into a wine hub, mapping connections amongst key individuals driving the wine trade