How to Be Persuasive: An Ancient Guide to the Art of Rhetoric (Ancient Wisdom for Modern Readers)

A new translation of essential selections from Aristotle’s Rhetoric, which teaches how to recognize-and resist-persuasive techniques that can be used to mislead and manipulateToday, the word “rhetoric” is typically used to criticize language that is empty or misleading.But the study of rhetoric was originally designed to drain false speech of its power.Rhetoric grew up in ancient Athens alongside the first democracy because the arguments of citizens were needed to replace the diktats of kings and the demagoguery of tyrants.In How to Be Persuasive, Robin Reames presents a vivid new translation of essential passages from Aristotle’s Rhetoric-a work filled with insights about how words move our hearts and minds.Featuring illuminating commentary and the original Greek on facing pages, How to Be Persuasive offers a concise and accessible introduction to Aristotle’s timeless classic. How to Be Persuasive includes at least one selection from nearly every chapter of Aristotle’s Rhetoric, cover