Innovation Management: Principles and Strategies for Value Creation

A practical, introductory textbook to innovation management for identifying growth and creating value. Innovation Management explores how organizations can use innovation to identify growth opportunities and implement effective strategies for value creation in dynamic business environments.Written by Daniel Rukare, Liliana Caimacan, Asmita Singh Bisen and Nikhil Soi, this textbook is designed for final-year undergraduate and postgraduate students studying innovation management, technology management and entrepreneurship and innovation. Blending theory with application, the book helps students navigate the complexity of innovation by examining how organizations create, capture and sustain value.It shows how innovative practices support agility and competitiveness when responding to internal and external pressures, using real-world examples from companies such as Netflix, Google, Amazon and Scrub Daddy to illustrate different forms of innovation in practice. This textbook includes: - Too