Innovative Business Strategies: In the Era of Digital Transformation

Innovative Business Strategies: In the Era of Digital Transformation explores how technology is transforming business operations and organizational management.To thrive in the digital world, companies need to be flexible, forward-thinking, and above all, human-centred.The book examines four key areas for attaining these goals:Traditional management approaches are insufficient in today's digital landscape.Companies must adopt innovative management models incorporating artificial intelligence, Big Data, and digital platforms to maintain competitiveness.These technologies enable process automation and data-driven decision-making, though implementation faces challenges including high costs and resistance to change. Sustainable innovation is a strategic necessity rather than voluntary action.This dual-externality innovation type requires balancing environmental protection with enterprise competitiveness, demanding both internal management changes and external stakeholder engagement. Corpora