Insta360 X4 Air - Lightweight 165g 8K 360 Camera, Invisible Selfie Stick Effect, Replaceable Lenses, Shoot First & Frame Later, Built-in Wind Guard, FlowState Stabilization, AI-Powered App

General users who are non-professional content creators and enjoy casual sports. Self-identified social media enthusiasts (>65%) who tend to record videos for memories and sharing in close circles:<br>1.Hiking/traveling/daily and generic outdoor activities<br>2.Daily vlogging<br><br><b>Key touch points:</b><br>1.Social media (from highest priority to lowest):<br>YouTube Instagram TikTok Facebook<br>2.Official product page<br>3.Offline stores<br><br><b>Insta360 X4 Air</b><br><b>Self-identified sports enthusiasts whopaymoreattention to the weight of the camera:</b><br>1.Skiing (camera + selfie stick sensitive to weight)<br>2.Biking (road cycling and MTB. Chin+computer mounts sensitive to weight)<br>3. Motorcycling (Chin + chest mounts sensitive to weight)<br><br><b>Key touch points:</b><br>1.Social media (from highest prioritytolowest): YouTube TikTok Instagram Facebook<br>2. Official product page<br>3. nternal circle: Reddit Facebook groups groupchats<br>4. Offline stores<br><br><b> Bas