Interactive Visual Merchandising: Swipe, Scan, Shop

Transform stores into destinations by creating retail experiences customers want to return to again and again.Today’s shoppers expect more than a transaction. They want personalized, seamless, and engaging experiences that connect physical and digital retail.In Interactive Visual Merchandising, Kate Schaefer shows how brands are using emerging technologies to build customer loyalty, strengthen brand identity, and create memorable in-store experiences. Through examples from innovators including Reformation, Amazon, Sephora, Fit:match, and Nike, the book explores how artificial intelligence, virtual and augmented reality, livestream shopping, beacon technology, mobile engagement tools, and smart store design are reshaping the retail landscape. Rather than focusing on technology for technology’s sake, Schaefer demonstrates how retailers can thoughtfully integrate digital tools to create relevant, frictionless, and emotionally resonant customer experiences.You’ll learn how to enhance produ