It's Women's Time in Soccer!: Fandom, Digitality and the Feminine Game (Sport in the Global Society - Contemporary Perspectives)

This book investigates the transformative relationship between soccer and women in the 21st century, a time when football has increasingly embraced femininity and women have gained unprecedented visibility and empowerment in the digital soccer landscape.Highlighting the growing presence of women in fan culture and digital spaces, the book explores how these arenas have become pivotal in shaping women’s roles and participation in soccer.By examining global, transnational, national, and local contexts, it delves into the interplay between soccer and women, focusing on the dynamic intersections of fandom and digitality. Through documentary, discursive, analytical, and insider perspectives, the authors uncover the critical themes that define women’s engagement with soccer in fan cultures and digital practices.These themes include gender, femininity, sexism, masculinity, misogyny, identity, platformization, digital and social media, e-commerce, and brand activism.The book sheds light on how