Jerome Russell Bblonde Brighten & Repair Blonde Toner - ICE WHITE | Fixes Brassiness | Creates Bright Blonde Tones | Repairs Damage with Bond-Building Care | Ammonia-Free & Vegan

FIXES BRASSINESS - Anti-brass Ice White blonde toner expertly formulated to neutralise unwanted yellow and brassy tones for a cleaner and bright, blonde. Corrects colour rather than masking it with purple pigment, helping maintain natural, bright blonde tones CREATES REAL BLONDE TONES - Choose from a range of bright blonde shades designed to enhance blonde hair without leaving a purple hue or dull overlay. This blonde toning treatment creates clean, luminous blonde tones with clarity and dimension, not one flat shade, and is designed to create and maintain cool, ashy blonde tones BRIGHTENS DULL BLONDES - Developed with a 10 vol activator to gently revive tired, lacklustre blonde hair. Helps brighten dull, brassy tones to reveal a fresher, more radiant blonde finish BOND-BUILDING TECHNOLOGY FOR HEALTHIER HAIR - Enriched with Brazil Nut oil to help nourish, condition, and enhance shine. Each pack contains a JPLEX bond-building treatment mask using PLEX Technology to help strengthen and repair damage caused by bleaching, supporting improved hair condition, softness, and overall hair health LONG-LASTING TONE - Results last up to 16 washes for longer-lasting blonde brightness and tone correction. A semi-permanent formula with no ammonia or PPD for kinder, healthier-looking colour