Joico Blonde Life Color Enhancing Masque 150ml Violet

Time for a treatment that embraces YOUR shade of blonde! Blonde Life Colour Enhancing Masque in Violet helps refresh your unique blonde tones by neutralizing unwanted warmth. Feel the luxurious transformation and watch your ’do stay true for up to three washes.* Natural, exotic oils pair with JOICO's most fortified, hair-healing ingredients to provide shine and hydration for healthy-looking, blondes. • Color enhancement lasts up to 3 washes* • Reduces breakage by 60% in a single use** • Hair feels hydrated after first use • Hair feels nourished and conditioned • Helps detangle beautifully • 96% naturally-derived formula*** SmartRelease Technology Joico's one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients - Rosehip Oil, Arginine, and Keratin-to help repair, strengthen, and protect hair from the cumulative effects of daily styling. Arginine Arginine is greatly depleted during the bleaching process. This naturally occurrin