L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Bright Red 8.624, x1 pack

Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2x shinier hair and a luminous colour result you can trust Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks Bright Red was inspired by the famous, bright and authentic red Moulin Rouge, located at the bottom of Montmartre hill Permanent hair colour in a new look: L'Oréal Paris Vivids range, For intense, bold colour, shine and radiance, Choose from 14 shades