L'Oreal Paris Preference Preference Infinia 11.11 Ultra Light Crystal Blonde Hair Dye

Experience luminous, long-lasting colour with L’Oréal Paris Préférence. The permanent, fade-defying formula uses a translucent gel technology combined with precious Shine Oil to deliver multi-dimensional colour full of radiant reflects. The result is rich, luminous colour that enhances the natural tones of your hair. To prolong vibrancy, use the Shine Protect Conditioner, enriched with a UV filter and a Vitamin E derivative, helping maintain colour radiance and shine for up to 8 weeks. Our Shine Oil, infused with precious flower oils, further boosts your colour’s depth and reflective shine while leaving your hair feeling smooth and silky. Préférence also provides a sensorial fragrance for a more enjoyable colouring experience from start to finish. With over 50 years of colour expertise, Préférence has been creating salon-inspired, at-home hair colour since the 1970s - also giving rise to the iconic “Because You’re Worth It” tagline that continues to embody confidence and self-worth tod