L'Oreal Preference Permanent Hair Dye, Extreme Platinum, 1 application

Achieve an absolute platinum blonde with L'Oréal Paris Preference’s Extreme Platinum Permanent Hair Dye. This advanced ammonia-free formula is created with extreme lightening technology to lift dark blonde and brunette hair up to 8 levels. Its innovative oil-in-gel formula ensures easy, drip-free application for optimal root-to-tip coverage and processes in just 25 minutes.The kit effectively neutralizes unwanted brassy, orange, and yellow tones for a pure, cool blonde result. Enriched with a Hi-Shine Complex, it delivers multidimensional, high-impact shine. The process is completed with a reinforcing anti-brass conditioner that protects the hair fibre, reduces breakage by up to 80%, and leaves hair silky smooth. A final protective care with UV filter and Vitamin E helps shield colour from fading and environmental damage, preserving your radiant, salon-quality blonde for up to 9 weeks.Always perform an allergy test 48 hours before use. Not for use on dark brown, black, or previously bl