La Riche Directions 89ml Poppy Red Poppy Red

Long-lasting semi-permanent hair colour Best applied to chemically treated hair It has a great conditioning effect Create your own unique shade with ease 100 Percent free from ammonia, peroxide and PPD Directions: 1) Start with a patch test: Directions hair dye has been used by thousands of people for over 30 years with no adverse reactions, but it's still best to always do a patch test. Apply a small amount of dye to a patch of skin and leave it there for 20 minutes to half an hour. If you don't get a reaction then all is well, but if you get any itching, burning, swelling or any other discomfort then wash it off and don't use it. If you're using a colour for the first time, we also suggest that you do a strand test; pick a strand of hair at the back of your head and apply directions hair dye to the last couple of inches, that way if the colour isn't what you wanted you'll know about it before you dye your whole head. 2) Now lighten your hair: Although it's possible to get some really nice effects by applying directions hair dye to untreated hair, to get really vibrant colours you'll need to bleach your hair first. We recommend Directions bleach kits as they include everything you'll need, and please, whatever bleach you choose, make sure to follow the instructions. 3) Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly. Towel dry your hair and then apply the dye with a tint brush, working the dye along the whole length of each strand. You'll find it easiest to start with the hair on the nape of your neck and to work forward and up, finishing with the very top front strands, it always helps to have a friend help make sure you've got it all on evenly. You can make absolutely sure you get totally even coverage by combing the dye through. 4) Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. The precise of time you need to wait depends on your hair, in general thick hair takes longer. 5) And finally, rinse: Thoroughly rinse your hair with warm, clean water. It's best to do this in the shower, and it's best to hold your head upside down while you do it so that you don't get dye on your face. Once the water is running almost clear you're done. Hair type: All Hair Types