Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise

Lead Right for Your Company’s Type will help you find the best strategies for success for your unique business. Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization’s strengths.A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices.A software giant is brought to its knees by prioritizing profits over innovation.A small arts college is destabilized by top-down rules designed for a predictable and dependable company.There is no one-size-fits-all game plan for success when it comes to the wide array of businesses today.Success starts with knowing the kind of business you’re really in. In Lead Right for Your Company’s Type, learn the four categories that every enterprise falls into, depending on their customer promise:customized (e.g., ad agency),predictable and dependable (e.g., utility company),benevolent (e.g., educational institution),and best in class (e.g., high-tech comp