LG 43UR78 43" upscaled display with blockbuster quality in 4K, AI processor & Filmmaker Mode™

LG 43UR78006LK TV 109.2 cm (43") 4K Ultra HD Smart TV Wi-Fi Black

LG 43UR78 43" upscaled display with blockbuster quality in 4K, AI processor & Filmmaker Mode™

Overall Rating: 4.6 / 5 (average from multiple review sources, as of 11 Jan 2026)
Based on a total of 504 customer reviews from independent review platforms.

Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

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Notice:
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£310.29
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LG 43UR781C TV 109.2 cm (43") 4K Ultra HD Smart TV Wi-Fi Black 27

Overall Rating: 2.1 / 5 (average from multiple review sources, as of 12 Jan 2026)
Based on a total of 45 customer reviews from independent review platforms.

Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

All brand names and logos are the property of their respective owners.

Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Total Price
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£318.58
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LG 43UR781C 43" Ultra HD 4K Smart LED TV

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£320.00
Delivery from £33.66

LG 43UR781C 43" Ultra HD 4K Smart LED TV

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£383.76
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Product Information

Weight & dimensions

Stand width 80.4 cm
Stand depth 20 cm
Weight (without stand) 8.8 kg
Height (without stand) 564 mm
Depth (without stand) 57.1 mm
Width (without stand) 967 mm
Weight (with stand) 8.9 kg
Height (with stand) 624 mm
Depth (with stand) 200 mm
Width (with stand) 967 mm

Packaging content

Desktop stand Yes
Remote control included Yes
Cables included AC

Packaging data

Package width 1055 mm
Package depth 142 mm
Package height 660 mm
Package weight 10.7 kg

Brand-specific features

LG technologies (AV/TV) LG Sound Sync, Magic Remote Control, ThinQ™

Ports & interfaces

HDMI ports quantity 3
Common interface (CI) Yes
RF ports quantity 1
USB 2.0 ports quantity 2
Ethernet LAN (RJ-45) ports 1
HDMI version 2.1

Performance

High Dynamic Range (HDR) supported Yes
Audio formats supported AAC, AAC HE, AC3, AC4, EAC3, MP2, MP3, PCM, WMA, apt-X
High Dynamic Range (HDR) technology High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
Game features Auto Low Latency Mode (ALLM), Game Optimizer, HGiG

Design

Stand colour Black
Panel mounting interface 200 x 200 mm
VESA mounting Yes
Product colour Black

Network

Ethernet LAN Yes
Bluetooth version 5.0
Bluetooth Yes
Wi-Fi standards Wi-Fi 5 (802.11ac)
Wi-Fi Yes
Web browser Yes

Audio

Enhanced Audio Return Channel (eARC) Yes
TV Sound Mode Share Yes
RMS rated power 20 W
Audio output channels 2.0 channels
Number of speakers 2

Smart TV

Sports apps Sports Alerts
Smart TV Yes
Smart modes Cinema, Eco, Filmmaker, Game, Standard, Vivid
Apple AirPlay 2 support Yes
Operating system version 23
Operating system installed WebOS
Internet TV Yes

Display

Display resolution 3840 x 2160 pixels
Display diagonal (metric) 108 cm
HD type 4K Ultra HD
Native refresh rate 50 Hz
Display brightness 270 cd/m²
Supported graphics resolutions 3840 x 2160
Display diagonal 109.2 cm (43")
Native aspect ratio 16:9
Screen shape Flat
LED backlighting type Direct-LED
LED backlight Yes
Display technology LED

Power

Energy efficiency scale A to G
AC input frequency 50/60 Hz
AC input voltage 100 - 240 V
Energy consumption (HDR) per 1000 hours 83 kWh
Energy consumption (SDR) per 1000 hours 54 kWh
Energy efficiency class (HDR) G
Energy efficiency class (SDR) G
Power consumption (standby) 0.5 W

Product information

At a glance

  • Brilliant visuals: 4K Ultra HD offers impressive detail and clarity.
  • Smart capability: WebOS and apps expand entertainment possibilities.
  • Integrated audio: Inbuilt 2.0 speakers deliver enveloping sound.

Note: This text was created with the help of AI.

Perfect Entertainment for All: The LG Electronics 43UR781C

Whether you're a movie fanatic, a gaming enthusiast or a casual viewer, the LG Electronics 43UR781C is the perfect companion for your entertainment needs. This top-tier TV offers a blend of state-of-the-art features, superior image quality and an elegant design that fits into any decor.

Outstanding Features and Functionality

One of the striking characteristics of the LG Electronics 43UR781C is its array of remarkable features that cater to your viewing pleasure. Some of the standout features include:

  • 4K UHD Resolution: With a resolution four times higher than regular HD, this TV provides breathtaking clarity and fine picture details that will astonish you.
  • Smart TV: Equipped with WebOS, you can browse the internet, stream your favourite shows and enjoy a wide range of apps to cater to your entertainment needs.
  • Integrated Sound System: The TV comes with an inbuilt 2.0 speaker system that delivers immersive sound to complement its superior image quality, making it a full entertainment package.

Stunning Design

The LG Electronics 43UR781C is not only a powerhouse performer but also a sleek addition to your living room. Its minimalist design, the thin bezel and the stylish stand add a modern touch to your decor. Additionally, it has a spacious 43-inch screen, which ensures an immersive viewing experience from every angle.

Advantages of Owning the LG Electronics 43UR781C

Investing in the LG Electronics 43UR781C comes with numerous benefits:

  • Superior Picture Quality: The 4K UHD resolution delivers lifelike images and vibrant colours that make your viewing experience truly immersive.
  • User-friendly: With WebOS and the Magic Remote, managing your TV and navigating through your favourite content becomes as easy as a walk in the park.
  • Wide Range of Connectivity Options: The TV supports HDMI, USB and Wi-Fi amongst other connectivity options, allowing you to connect multiple devices for different purposes.

Overall, the LG Electronics 43UR781C offers an unbeatable combination of advanced features, superb image and sound quality, and a stylish design. It is the ultimate entertainment hub that caters to all your needs and more. So why wait? Make your movie nights, gaming sessions and daily viewing more exciting and immersive with the LG Electronics 43UR781C!

Note: This text was created with the help of AI.

Pros and cons

Pros

  • 4K UHD Resolution
  • Smart TV with WebOS
  • Integrated Sound System
  • Elegant, minimalist design

Cons

  • May seem complex to non-tech savvy users, but comes with user-friendly WebOS.

Note: This text was created with the help of AI.

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LG 43UR78 43" upscaled display with blockbuster quality in 4K, AI processor & Filmmaker Mode™
LG 43UR78 43" upscaled display with blockbuster quality in 4K, AI processor & Filmmaker Mode™
£310.29
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visunext.co.uk
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Cheapest offer

Experience entertainment on a new level with the LG Smart TV UR78. This 4K LCD TV, equipped with Direct LED backlight, delivers stunning images that are unmatched in clarity and color accuracy. The α5 Gen6 4K AI processor is at the core of the UR78, enabled by AI Sound and AI Brightness Control. These intelligent technologies automatically adapt to your viewing and listening environment to create a personalized experience that feels lifelike. Filmmaker Mode™ lets you enjoy movies the way the director intended. This feature ensures the filmmaker's original vision is captured in every frame, creating an immersive cinematic experience in your living room. The UR78 offers excellent support for HDR with HDR10 Pro and HLG. Experience vivid and realistic images with an expanded color spectrum and contrast that enhances the depth and intensity of every scene. The UR78 offers the following advantages: * 4K LCD TV with Direct LED backlight * α5 Gen6 4K AI processor with AI sound and AI bri
£310.29
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