![LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back](/assets/img/loading-be14ab5361bc0850d14becdf75721ec9.svg)
LG 77" OLED AI B6 4K Smart TV 2026 OLED77B65LA
LG OLED AI B6 77-inch 4K Smart TV - OLED77B65LA (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]
Overall Rating: 2.3 / 5 (average from multiple review sources, as of 18 Oct 2026)
Based on a total of 48,210 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 48,210 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Total Price
Only 9 left in stock.
Direct debit
Direct debit
Mastercard
Mastercard
Visa
Visa
£2,299.00
Free Delivery
LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 17 Oct 2026)
Based on a total of 1,832,593 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,832,593 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3 to 12 days
PayPal
PayPal
Mastercard
Mastercard
Visa
Visa
£2,299.00
Delivery from £10.00
77" LG B6 OLED AI 4K HDR Smart TV 2026 - OLED77B65LA, Brown
Overall Rating: 4.5 / 5 (average from multiple review sources, as of 19 Oct 2026)
Based on a total of 4,602,226 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 4,602,226 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3-5 working days
PayPal
PayPal
Mastercard
Mastercard
Visa
Visa
£2,299.00
Delivery from £20.00
LG 77" OLED AI B6 4K Smart TV 2026 OLED77B65LA
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 20 Oct 2026)
Based on a total of 4,824 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 4,824 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
3-5 working days
PayPal
PayPal
Mastercard
Mastercard
Visa
Visa
Klarna
Klarna
£2,299.98
Free Delivery
Cheapest offer
Turn every evening's entertainment into a full-blown event with this huge 77-inch LG AI B6 smart TV. Its already jaw-dropping 4K OLED display uses LG's self-lit OLED tech, so every pixel switches on and off on its own. That means inky blacks, vibrant colours and no distractions when the lights go down. Then the α8 AI Processor 4K kicks in to keep everything looking amazing, sharpening up box sets, keeping live football super smooth and responsive for action so lifelike you'll think you're in the stands. On top of that, Precision HDR Master Pro brings out the fine details in moody movies and summer matchdays alike, while Precision Sound Master Pro makes dialogue clearer and big moments bigger. This screen's made for epic moments.
£2,299.00
3 to 12 days
ao.com (UK)
🤖 Ask ChatGPT
💡 Is it worth the price?
🔁 Better alternatives?
⭐ What do users say?
LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back - Details
▶ Finding you the best price!
We have found 4 prices for LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back. Our price list is completely transparent with the cheapest listed first. Additional delivery costs may apply.
LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back - Price Information
- Cheapest price: £2,299.00
- The cheapest price is offered by ao.com (UK). You can order the product there.
- The price range for LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back is £2,299.00 to £2,299.98, with a total of 4 offers.
- Payment methods: The online shop ao.com (UK) supports: PayPal, Mastercard, Visa
- Delivery: The shortest delivery time is 3 to 12 days working days offered by ao.com (UK).
4 Variants from £899.00
![LG OLED AI B6 65-inch 4K Smart TV - OLED65B65LA (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]](https://cdn.pricehunter.co.uk/offer/en/lg-oled-ai-b6-65-inch-4k-smart-tv-oled65b65la-8-ai-processor-4k-gen3-120hz-vrr-120hz-dolby-vision-do-200t1803fc5673f34180d03235ec7199315fb12753a36d0.jpg)
![LG OLED AI B6 48-inch 4K Smart TV - OLED48B65LA (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]](https://cdn.pricehunter.co.uk/offer/en/lg-oled-ai-b6-48-inch-4k-smart-tv-oled48b65la-8-ai-processor-4k-gen3-120hz-vrr-120hz-dolby-vision-do-200t180e26ac5e62c2f6ff5a8f8c37b629c6c6691ae3808.jpg)
![LG OLED AI B6 55-inch 4K Smart TV - OLED55B65LA (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]](https://cdn.pricehunter.co.uk/offer/en/lg-oled-ai-b6-55-inch-4k-smart-tv-oled55b65la-8-ai-processor-4k-gen3-120hz-vrr-120hz-dolby-vision-do-200t180550d4560747b0de1efe3e532c9284f0a79da375e.jpg)
![LG AI B6 83" 4K Ultra HD OLED Smart TV [2026] - OLED83B65LA, Umber Brown - Slate Marble effect back](https://cdn.pricehunter.co.uk/offer/en/lg-ai-b6-83-4k-ultra-hd-oled-smart-tv-2026-oled83b65la-umber-brown-slate-marble-effect-back-200t1808d5ca62c3ff7407a673c247f6df2addbacce35d2.jpg)
LG AI B6 83" 4K Ultra HD OLED Smart TV [2026] - OLED83B65LA, Umber Brown - Slate Marble effect back
£2,799.00
ao.com (UK)
Delivery from £10.00
Similar products
LG OLED77G54LW.AEK TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Metallic
£2,899.00
ao.com (UK)
Delivery from £10.00
![LG evo AI C6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77C65LA, Silver](https://cdn.pricehunter.co.uk/offer/en/lg-evo-ai-c6-77-4k-ultra-hd-oled-smart-tv-2026-oled77c65la-silver-200t180f406717c83dc25fa293ba5ed17e52e5550e72ba7.jpg)
LG evo AI C6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77C65LA, Silver
£2,599.00
ao.com (UK)
Delivery from £10.00
LG OLED77G54LW 77" G5 4K OLED Smart TV Metallic
£2,899.00
Reliant.co.uk
Free Delivery
LG OLED evo C3 77" 4K Smart TV, 2023
£4,210.93
Amazon-marketplace.co.uk
Free Delivery
LG OLED77G64LW 77" G5 OLED evo 4K HDR Smart TV - Wall Mount
£3,499.00
Cramptonandmoore.co.uk
Free Delivery
Don't forget your voucher code:
Report illegal content
You are about to report a violation based on the EU Digital Services Act (DSA).