![LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back](/assets/img/loading-be14ab5361bc0850d14becdf75721ec9.svg)
LG 77" OLED AI B6 4K Smart TV 2026 OLED77B65LA
LG OLED AI B6 77-inch 4K Smart TV - OLED77B65LA (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]
Overall Rating: 2.4 / 5 (average from multiple review sources, as of 3 Sept 2026)
Based on a total of 48,065 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 48,065 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Total Price
Only 8 left in stock (more on the way).
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Direct debit
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£2,599.00
Free Delivery
LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 2 Sept 2026)
Based on a total of 1,060,082 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,060,082 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3 to 12 days
PayPal
PayPal
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Visa
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Mastercard
£2,599.00
Delivery from £10.00
77" LG B6 OLED AI 4K HDR Smart TV 2026 - OLED77B65LA, Brown
Overall Rating: 4.5 / 5 (average from multiple review sources, as of 4 Sept 2026)
Based on a total of 4,522,063 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 4,522,063 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3-5 working days
PayPal
PayPal
Visa
Visa
Mastercard
Mastercard
£2,599.00
Delivery from £20.00
LG 77" OLED AI B6 4K Smart TV 2026 OLED77B65LA
Overall Rating: 1.2 / 5 (average from multiple review sources, as of 5 Sept 2026)
Based on a total of 3,578 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 3,578 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
3-5 working days
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PayPal
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Visa
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Mastercard
£2,599.98
Free Delivery
Cheapest offer
Turn every evening's entertainment into a full-blown event with this huge 77-inch LG AI B6 smart TV. Its already jaw-dropping 4K OLED display uses LG's self-lit OLED tech, so every pixel switches on and off on its own. That means inky blacks, vibrant colours and no distractions when the lights go down. Then the α8 AI Processor 4K kicks in to keep everything looking amazing, sharpening up box sets, keeping live football super smooth and responsive for action so lifelike you'll think you're in the stands. On top of that, Precision HDR Master Pro brings out the fine details in moody movies and summer matchdays alike, while Precision Sound Master Pro makes dialogue clearer and big moments bigger. This screen's made for epic moments.
£2,599.00
3 to 12 days
ao.com (UK)
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LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back - Details
▶ Finding you the best price!
We have found 4 prices for LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back. Our price list is completely transparent with the cheapest listed first. Additional delivery costs may apply.
LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back - Price Information
- Cheapest price: £2,599.00
- The cheapest price is offered by ao.com (UK). You can order the product there.
- The price range for the product LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back is €£2,599.00to €£2,599.98 with a total of 4 offers.
- Payment methods: The online shop ao.com (UK) supports: PayPal, Visa, Mastercard
- Delivery: The shortest delivery time is 3 to 12 days working days offered by ao.com (UK).
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