![LG OLED AI B6 77-inch 4K Smart TV - OLED77B65LA (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]](/assets/img/loading-be14ab5361bc0850d14becdf75721ec9.svg)
LG 77" OLED AI B6 4K Smart TV 2026 OLED77B65LA
LG OLED AI B6 77-inch 4K Smart TV - OLED77B65LA (α8 AI Processor 4K Gen3, 120Hz (VRR 120Hz), Dolby Vision, Dolby Atmos, FILMMAKER MODE™ [Model year 2026]
Overall Rating: 2.3 / 5 (average from multiple review sources, as of 18 Oct 2026)
Based on a total of 48,210 customer reviews from independent review platforms.
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Based on a total of 48,210 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Total Price
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77" LG B6 OLED AI 4K HDR Smart TV 2026 - OLED77B65LA, Brown
Overall Rating: 4.5 / 5 (average from multiple review sources, as of 19 Oct 2026)
Based on a total of 4,602,226 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 4,602,226 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Total Price
3-5 working days
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LG AI B6 77" 4K Ultra HD OLED Smart TV [2026] - OLED77B65LA, Umber Brown - Slate Marble effect back
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 17 Oct 2026)
Based on a total of 1,832,593 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,832,593 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3 to 12 days
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LG 77" OLED AI B6 4K Smart TV 2026 OLED77B65LA
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 20 Oct 2026)
Based on a total of 4,824 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 4,824 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
3-5 working days
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£1,999.98
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LG 77 Inch OLED77B65LA Smart 4K UHD HDR OLED AI TV
Overall Rating: 4.2 / 5 (average from multiple review sources, as of 1 Oct 2026)
Based on a total of 365,606 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 365,606 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
3 to 5 days
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£1,999.99
Delivery from £9.95
Cheapest offer
Certified Perfect Black and Colour - in bright and dark rooms α8 AI processor - smart processing for optimised pictures and sound Smart webOS platform with advanced AI functionality plus intuitive AI Magic Remote Incredible Gaming experience Dolby Vision and Filmmaker mode for true-to-cinema pictures
£1,999.00
Only 13 left in stock.
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Product Information
Weight & dimensions
| Weight (without stand) | 22.9 kg |
| Height (without stand) | 989 mm |
| Depth (without stand) | 50.9 mm |
| Width (without stand) | 1719 mm |
| Weight (with stand) | 23.3 kg |
| Height (with stand) | 1057 mm |
| Depth (with stand) | 268 mm |
| Width (with stand) | 1719 mm |
Packaging content
| Remote control included | Yes |
Logistics data
| Customs product code (TARIC) | 8528724000 |
Other features
| Country of origin | Poland |
Packaging data
| Package width | 1839 mm |
| Package depth | 200 mm |
| Package height | 1130 mm |
| Package weight | 33.3 kg |
Technical details
| Sound technology | α8 AI Sound Pro (Virtual 11.1.2 Up-mix) / AI Object Remastering Pro / Precision Sound Master Pro / Adaptive Acoustic Tuning / WOW Orchestra |
| Processor | α8 AI Processor 4K Gen3 |
Management features
| Works with Amazon Alexa | No |
| Works with the Google Assistant | Yes |
Ports & interfaces
| HDMI ports quantity | 4 |
| Digital audio optical out | 1 |
| Audio Return Channel (ARC) | Yes |
Performance
| 4K Ultra HD upscaling | Yes |
| High Dynamic Range (HDR) supported | Yes |
| Subtitles function | Yes |
| Game mode | Yes |
| High Dynamic Range (HDR) technology | High Dynamic Range 10 Pro (HDR10 Pro), Hybrid Log-Gamma (HLG), Dolby Vision |
Design
| Panel mounting interface | 300 x 200 mm |
| VESA mounting | Yes |
| Introduction year | 2026 |
Network
| Ethernet LAN | Yes |
| Bluetooth version | 5.3 |
| Bluetooth | Yes |
| Wi-Fi | Yes |
Audio
| Enhanced Audio Return Channel (eARC) | Yes |
| Audio decoders | Dolby Atmos |
| Audio output channels | 2.0 channels |
Smart TV
| Video apps | BBC iPlayer, ITV X, All 4, My5, NOW TV, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube, Twitch, Paramount+, Chili, DAZN |
| Smart TV | Yes |
| Apple AirPlay 2 support | Yes |
| Screen mirroring | Yes |
| Operating system installed | WebOS |
TV tuner
| Tuner type | Analog & digital |
Display
| Display resolution | 3840 x 2160 pixels |
| HD type | 4K Ultra HD |
| Native refresh rate | 120 Hz |
| Display diagonal | 195.6 cm (77") |
| Display technology | OLED |
Power
| Energy efficiency class (SDR) | E |
Product information
At a glance
- 77-inch Ultra HD display for stunning visuals.
- Smart features for easy app access.
- Sleek design enhances any room aesthetics.
Note: This text was created with the help of AI.
Experience the Best of Entertainment with the LG OLED77B65LA
The LG Electronics OLED77B65LA is the perfect choice for anyone who craves an unparalleled viewing experience, whether you’re a movie buff, a gamer, or just someone who enjoys binge-watching their favorite shows. This stunning 77-inch OLED TV marvelously combines massive screen size and cutting-edge technology, making it a must-have for anyone looking to elevate their home entertainment setup. Explore more about fantastic TVs that will take your viewing experience to new heights!
Unmatched Picture Quality and Features
What truly sets the LG OLED77B65LA apart is its remarkable picture quality, brought to life by OLED technology. With perfect blacks and vibrant colors, every scene bursts with detail and realism. It features:
- 4K Ultra HD Resolution - Experience stunning clarity and depth with four times the resolution of Full HD.
- HDR (High Dynamic Range) - Enjoy a wider range of colors and brightness levels, bringing everything to life as the creators intended.
- AI Picture Pro - This innovative feature optimizes picture settings for each scene, ensuring you get the best possible viewing every time.
Sleek Design That Fits Any Space
The LG OLED77B65LA is not just about performance; it’s also a visual masterpiece. Its ultra-slim profile and sleek design make it a stunning addition to any room. The minimalist bezel maximizes your screen space, allowing you to immerse yourself in your favorite content without distractions. Additionally, this model offers:
- Wall Mounting Capability - Easily mountable to save space and enhance your interior aesthetics.
- Elegantly Designed Stand - If you prefer placing it on furniture, the stand complements the TV’s modern look.
Smart Features for the Modern Viewer
Today’s TV isn’t just about watching shows; it’s about connecting with your favorite apps and streaming services. The LG OLED77B65LA comes equipped with the latest Smart TV capabilities, making it easy to access a world of entertainment. Some of the standout smart features include:
- WebOS Platform - User-friendly interface that allows for seamless navigation between apps and content.
- Voice Control - Compatible with voice assistants for hands-free operation, making it easier than ever to find what you want to watch.
- Multiple HDMI & USB Ports - Connect all your devices, from gaming consoles to streaming boxes, with ease.
Note: This text was created with the help of AI.
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