B56LA 77" 4K HDR Smart webOS TV with AI Concierge - OLED77B56LA

LG SELF-LIT OLED technologyLG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast 100% colour accuracy and volume and the sharpest pixel-perfect details creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons nail-biting championship games and intense gaming sessions. Intelligent processor for optimised pictures and soundLG OLED B5 features the new α8 AI Processor the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more ci