C56LB 77" 4K Ultra HD OLED 120Hz Smart TV - OLED77C56LB

Advanced α9 AI processor for stunning pictures and sound - Designed for and exclusive to LG OLED. Incredible brightness with Brightness Booster. Perfect Black - self-lit pixels provide infinite contrast. Smart webOS platform with advanced AI functionality plus all your favourite streaming services. Ultra Slim Design - sharp profile, narrow bezels and premium stand. Advanced OLED processor for optimised pictures and sound. LG OLED C5 features the latest α9 AI Processor: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.. Enhanced brightness. Thanks to an advanced Light Boosting Algorithm - Brightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room.. Perfect Black. LG self-lit OLED is the pinnacle of TV technology. All of the screen's pix