Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy

Overall Rating: 4.1 / 5 (average from multiple review sources, as of 1 May 2026)
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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Pages: 192, Edition: 2, Paperback, Kogan Page
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