Management Aesthetics: Kitsch and Modern Organisations (Humanistic Management)

This edited collection presents the complex theory of kitsch from aesthetic and artistic points of view, transposed into managerial and organisational fields.In the spirit of management aesthetics, on the ground of humanistic management, the central aim of the volume is to show that kitsch is a common phenomenon not only in art and culture but also in management, and its conscious perception and mindful use may be beneficial for achieving organisational and managerial goals efficiently.Due to the diverse research problems covered by particular chapters, no unified methodology is applied in the book; every author applied an optimal method for the selected topic.However, due to the complex and metaphysical character of the kitsch phenomenon, the only common fundament of all chapters is using the kitsch experience theory (Szostak and Sulkowski, 2020).The dominant analytical approach is qualitative, with extensive use of case studies, comparative analyses, and ethnographic focus.Despite th