Managing Corporate Scandal: A Communication Approach

From designing ethical communication to addressing scandals through crisis communication strategies, this text explores the multiple communication challenges and opportunities companies encounter when faced with a scandal. This book combines theories, strategies, and tactics of risk and crisis communication with corporate communication and ethics to create a holistic view of why scandals occur and how readers can join organizations as ethical communicators and leaders.It contains 70 real-world examples of corporate scandals, as well as templates for designing social media, safety, and organizational apology plans.The book concludes with 2 full-scale exercises that students and/or organizations can use to practice crisis communication strategies.For future crisis communicators, the book offers a look at the cycle of preparedness and response to crisis, while also filling gaps in designing ethical organizational cultures that can avoid scandals in the first place. Managing Corporate Scan