Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 11 Aug 2026)
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Based on a total of 80,524 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£33.80
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 11 Aug 2026)
Based on a total of 80,524 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 80,524 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£53.63
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Pages: 224, Hardcover, Financial Times/ Prentice Hall
£33.80
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run - Details
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run - Price Information
- Cheapest price: £33.80
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