Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run

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Pages: 224, Hardcover, Financial Times/ Prentice Hall
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